What You'll Learn
- Create high-converting Facebook and Instagram ad campaigns.
- Master audience targeting, custom audiences, and lookalike audiences.
- Design ad creatives that drive engagement and clicks.
- Implement remarketing campaigns for better ROI.
- Analyze campaign metrics and optimize for conversions.
- Use A/B testing to improve ad performance.
- Scale campaigns effectively while controlling budgets.
Hands-On Meta Ads Exercises
Apply your knowledge by creating real Facebook & Instagram ad campaigns. Track performance, optimize creatives, and implement remarketing strategies to achieve measurable results.
7-Day Meta Ads Mastery Curriculum
- Overview of Facebook & Instagram advertising
- Understanding Ads Manager and Meta Business Suite
- Types of campaigns and ad objectives
Create a Meta Business Manager account and explore Ads Manager interface.
- Understanding audience types: core, custom, and lookalike
- Segmentation based on demographics, interests, and behavior
- Audience insights and optimization
Create a custom and lookalike audience for a sample campaign.
- Designing ad creatives for engagement and conversion
- Writing persuasive ad copy and headlines
- Ad formats: image, video, carousel, and stories
Create ad mockups and draft copy for multiple ad formats.
- Structuring campaigns, ad sets, and ads
- Setting budgets, schedules, and placements
- Launch strategies for new campaigns
Set up and launch a mock campaign with basic targeting and budget.
- Installing and configuring Meta Pixel
- Tracking conversions, leads, and sales
- Analyzing events and campaign performance
Set up a Pixel on a demo website and verify event tracking.
- Analyzing ad performance metrics
- Optimizing campaigns for CTR, conversions, and ROI
- Scaling campaigns without losing efficiency
Optimize sample campaigns based on insights and test scaling strategies.
- Plan and launch a full Meta Ads campaign
- Integrate targeting, creatives, and conversion tracking
- Live Q&A and campaign review with instructor
Create a complete Facebook & Instagram ad campaign for a product or service and present your results from hands-on exercises.
Master Google Ads in 7 days — Search, Display, Remarketing, Conversion Tracking, and Bid Optimization — to create campaigns that drive targeted traffic, generate leads, and increase sales. This CollegeAll-certified program equips you with practical PPC skills to optimize ad performance and maximize ROI like a pro.
₹499 ₹1,999
75% discount • Limited time offer
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