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What is online MBA in Marketing all about?

The MBA in Marketing at DY Patil University equips students with the skills needed to design effective marketing strategies. The course covers market research, branding, digital marketing, and consumer behavior. Graduates will be ready for managerial roles in marketing, advertising, and brand management.

Subjects & Syllabus

Term 1
  • • Organizational Behaviour
  • • Principle of Accounting
  • • Managerial Economics
  • • Principles of Management
  • • Quantitative Techniques
  • • Elective Subject
Term 2
  • • Human Resource Management – I
  • • Strategic Management
  • • Financial Management – I
  • • Principles of Marketing – I
  • • Production & Operation Management
  • • Elective Subject
Term 3
  • • International Business
  • • Research Methodology
  • • Project Management
  • • Entrepreneurship Essentials
  • • Cost & Management Accounting
  • • Project Work – Part 1
  • • Operation Research
Term 4
  • • Services Marketing
  • • Advertising & Sales Promotion
  • • Consumer Behaviour
  • • Strategic Brand Management

Eligibility & Duration

🗓️ Course Duration

2 Years

✅ Eligibility

Bachelor's degree from recognized University

📘 Learning Mode

Online

💳 EMI Options

Available

Eligibility: Bachelor's degree in any discipline from a recognized university. Professionals with work experience are preferred but not mandatory. *

Program Fee

Total Fee

Tuition Fee : ₹1,70,000

Registration Fee : ₹1,000

Total Fee: ₹1,71,000

EMI Option
(6 Months)

₹28,500/month

EMI Option
(12 Months)

₹14,250/month

EMI Option
(24 Months)

₹7,125/month

Admissions Process

Step 1
Application

Fill out the online application form with your personal and academic details.

Step 2
Document Submission

Submit necessary documents like transcripts, resume, and statement of purpose.

Step 3
Interview & Admission

Attend an online interview and complete the final admission process.

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