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What is online BBA in Digital Marketing all about?

The Online BBA in Digital Marketing is perfect for students interested in social media, online ads, content creation, and brand building. You’ll learn about SEO, email marketing, influencer strategies, and digital campaigns. This course prepares you for exciting roles in online marketing, e-commerce, branding, or even starting your own digital business.

Subjects & Syllabus

Semester I
  • • English
  • • Business Management
  • • Accounting for Business
  • • Introduction to Digital Marketing
  • • Business Foundations with Excel
  • • Quantitative Techniques for Management
Semester II
  • • Marketing Management
  • • Organization Behavior and HRM
  • • Cost and Management Accounting
  • • Search Engine Optimization and Search Engine Marketing
  • • Introduction to Business Analytics
  • • Communicative English
Semester III
  • • Managerial Economics
  • • Advanced Marketing Management
  • • Data Visualization*
  • • User Retention and Engagement
  • • Environmental Science
Semester IV
  • • Macroeconomics
  • • Financial Markets and Instruments
  • • Social Media Marketing
  • • Email and Affiliate Marketing
  • • Entrepreneurship
Semester V
  • • Content Marketing
  • • Marketing Analytics
  • • Web, Mobile, and Social Media Analytics
  • • Research Methodology
  • • Personal and Managerial Effectiveness
Semester VI
  • • Operations Management
  • • Strategic Management
  • • Campaign Management
  • • Information Systems for Business
  • • Ethics and Values
  • • Research Project

Eligibility & Duration

🗓️ Course Duration

3 Years

✅ Eligibility

10+2 pass out or equivalent

📘 Learning Mode

Online

💳 EMI Options

Available

Programme Fees

Total Fees

Total Fees: ₹2,40,000

Admissions Process

Step 1
Application

Fill out the online application form with your personal and academic details.

Step 2
Document Submission

Submit necessary documents like transcripts, resume, and statement of purpose.

Step 3
Interview & Admission

Attend an online interview and complete the final admission process.