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What is online MBA Integrated Marketing all about?

The MBA Integrated Marketing program at Jain University blends traditional marketing strategies with digital innovation. Students study branding, social media, advertising, market analytics, and integrated campaigns, preparing them for careers as marketing strategists, brand managers, and digital marketing consultants.

Subjects & Syllabus

Term I
  • • Principles of Economics and Markets
  • • Managerial Effectiveness and Ethics
  • • Accounting and Finance
  • • Organizational Behaviour & Human Resources Management
  • • Quantitative Techniques & Analytics
Term II
  • • Entrepreneurship
  • • Marketing Management & Research
  • • Competency-based Talent Acquisition
  • • ADDIE Model for Learning and Development
  • • Employee Experience
Term III
  • • Business Environment & Strategy
  • • Operations Management
  • • Employee & Labour Relations
  • • Talent Analytics
  • • Digital HR Transformation
  • • Open Elective
Term IV
  • • Employee-centric Performance Management
  • • Strategic HR Management
  • • Reinventing HR
  • • Diversity & Inclusion
  • • Cross-functional Elective
  • • Master Thesis / Project

Eligibility & Duration

🗓️ Course Duration

2 Years

✅ Eligibility

completed a Bachelor's degree from recognized university

📘 Learning Mode

Online

💳 EMI Options

Available

Eligibility: Bachelor's degree in any discipline from a recognized university. Professionals with work experience are preferred but not mandatory. *

Program Fee

Total Fee

Tuition Fee : ₹1,90,000

Registration Fee : ₹1,000

Total Fee: ₹1,91,000

EMI Option
(6 Months)

32,833/month

EMI Option
(12 Months)

₹16,416/month

EMI Option
(24 Months)

₹8,208/month

Admissions Process

Step 1
Application

Fill out the online application form with your personal and academic details.

Step 2
Document Submission

Submit necessary documents like transcripts, resume, and statement of purpose.

Step 3
Interview & Admission

Attend an online interview and complete the final admission process.