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What is online MBA in Marketing & Business Analytics all about?

The Online MBA in Marketing and Business Analytics from Online Jain University is designed for professionals who want to blend creative marketing strategies with data-driven decision-making. This course helps you master digital marketing, branding, consumer behavior, and campaign planning while building expertise in business analytics, data interpretation, and performance tracking. With this dual focus, you'll be ready to lead marketing teams, analyze market trends, and make smarter business decisions using data.

Subjects & Syllabus

Semester I
  • • Business Economics
  • • Sustainability & Ethics
  • • Financial Reporting & Corporate Finance
  • • Organizational Behavior and Human Resources Management
  • • Quantitative Techniques for Business Decisions - I
  • • Generative AI for Online Learners
Semester II
  • • Entrepreneurship
  • • Marketing Management
  • • Quantitative Techniques for Business Decisions - II
  • • Business Law & Corporate Governance
  • • Business Analytics & Artificial Intelligence
Semester III
  • • Business Research Methods
  • • Operations Management
  • • Consumer Behavior and Insights
  • • Integrated Marketing Communications
  • • Data Analytics with Python
  • • Data Visualization using Tableau & Power BI
  • • Open Elective Course
Semester IV
  • • Strategic Management
  • • Data Analytics using SPSS
  • • Advanced Spreadsheet Modelling with Excel & Googlesheet
  • • Digital Marketing & Brand Management
  • • Retail Marketing and Service Management
  • • Master Thesis / Project *

Eligibility & Duration

🗓️ Course Duration

2 Years

✅ Eligibility

Completed a Bachelor's degree from recognized university

📘 Learning Mode

Online

💳 EMI Options

Available

Programme Fees

Total Fees

Total Fees: ₹1,96,000

Admissions Process

Step 1
Application

Fill out the online application form with your personal and academic details.

Step 2
Document Submission

Submit necessary documents like transcripts, resume, and statement of purpose.

Step 3
Interview & Admission

Attend an online interview and complete the final admission process.