The Bachelor of Business Administration (BBA General) is a three-year undergraduate program that provides a strong grounding in business management principles and practices. It covers key areas such as marketing, finance, human resources, operations, and entrepreneurship. The course aims to develop leadership, critical thinking, strategic planning, and decision-making skills among students. With an industry-oriented curriculum, BBA students engage in case studies, projects, internships, and interactive learning that mirrors real-world business challenges. The program is ideal for those who aspire to take up management roles, work in start-ups, multinational companies, or even launch their own ventures. It also builds a strong base for those planning to pursue an MBA or other specialized master's degrees. Graduates are prepared for dynamic roles across various industries and equipped with the versatility to adapt to global business changes.