LIBA Online PGDM in Marketing | AICTE & AACSB Accredited

Program Overview

PGDM in Marketing Management is a specialized postgraduate program, typically spanning two years, designed to equip students with strategic, analytical, and creative skills for managing marketing activities in businesses. It covers core management subjects like finance, operations, and organizational behavior, along with marketing-focused courses such as consumer behavior, brand management, digital marketing, sales management, and marketing analytics. The program emphasizes practical exposure through internships, live projects, case studies, and workshops, helping students develop skills in market research, product positioning, and digital strategy. Graduates can pursue careers as marketing managers, brand managers, digital marketing specialists, sales managers, or market analysts in sectors like FMCG, retail, IT, e-commerce, and banking, with opportunities in top companies such as HUL, Nestle, Amazon, and Reliance.

What You'll Learn

• Advanced programming concepts in Java, Python, and web technologies
• Database management systems and data structures
• Network security, cryptography, and cloud computing
• Software engineering principles and project management
• Artificial intelligence, machine learning, and big data analytics
• Internet of Things (IoT) and emerging technologies
• System architecture and design patterns
• IT infrastructure management and optimization

Hands-On Learning Experience

Apply your technical skills through practical exercises and real-world projects: develop software applications, implement algorithms, design databases, configure networks, and build complete IT solutions that solve business challenges.

Curriculum & Syllabus