Why Choose LIBA for PGDM in Marketing?

The Marketing specialization at LIBA is crafted for those aspiring to lead brand, product, and digital marketing initiatives. Known for its industry relevance and academic rigor, LIBA ensures that the curriculum reflects the latest trends—from digital marketing strategies to sustainability and social media branding. This specialization offers a deep dive into both traditional and digital marketing techniques, helping students understand consumer psychology, campaign management, and ROI-driven strategy.

Key areas covered in this specialization include:

• Consumer Behavior and Marketing Research
• Digital and Social Media Marketing
• Brand and Product Management
• Integrated Marketing Communications
• Sales and Channel Management
• Marketing Analytics

Experiential projects, real-life case studies, and mentorship from industry veterans ensure that graduates are ready to lead marketing efforts in both startups and established enterprises.