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What is online BBA in Digital Marketing all about?

The BBA in Digital Marketing introduces students to online marketing strategies, social media marketing, SEO, and content creation. Students will gain practical skills in managing digital campaigns and analyzing digital trends, preparing them for careers in marketing, advertising, and e-commerce.

Subjects & Syllabus

Term I
  • • Fundamentals of Management
  • • Business Accounting
  • • Business Law
  • • Entrepreneurship Development
  • • Business Communication
  • • Environmental Science
Term II
  • • Managerial Economics
  • • Statistics for Business Decisions
  • • Organizational Behavior
  • • Human Resource Management
  • • Principles of Marketing
  • • Business Analytics
Term III
  • • Macroeconomics for Managers
  • • Business Environment
  • • System Analysis and Design
  • • Business Ethics & Corporate Social Responsibility
  • • Business Policy and Strategic Management
Term IV
  • • Business Research Methods
  • • Operations Research
  • • E-Commerce
  • • Cyber Crimes and Law
  • • International Business
Term V
  • • Digital Marketing Fundamentals
  • • Search Engine Optimization (SEO)
  • • Search Engine Marketing (SEM)
  • • Social Media Marketing (SMM)
  • • Email Marketing
  • • Online Advertising
  • • Marketing Analytics
Term VI
  • • Consumer Behavior in Digital Context
  • • Digital Strategy and Planning
  • • E-commerce and Digital Business Models
  • • Mobile Marketing
  • • Web Analytics

Eligibility & Duration

🗓️ Course Duration

3 Years

✅ Eligibility

10+2 pass out or equivalent

📘 Learning Mode

Online

💳 EMI Options

Available

Eligibility: Bachelor's degree in any discipline from a recognized university. Professionals with work experience are preferred but not mandatory. *

Program Fee

Total Fee

Tuition Fee : ₹1,14,000

Registration Fee : ₹1,000

Total Fee: ₹1,15,000

EMI Option
(6 Months)

₹19,166/month

EMI Option
(12 Months)

₹9,583/month

EMI Option
(24 Months)

₹4,792/month

Admissions Process

Step 1
Application

Fill out the online application form with your personal and academic details.

Step 2
Document Submission

Submit necessary documents like transcripts, resume, and statement of purpose.

Step 3
Interview & Admission

Attend an online interview and complete the final admission process.

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